4. Promote your blog posts in social media. Start spreading your content around. Connect with popular users of social media in the niche where you want to blog for pay.
5. Target prospects with your posts. When you have a post that makes a good audition piece, send it to your prospects (or top social-media influencers) with a note: “I thought you’d enjoy this post.” You can use Twitter, LinkedIn, or just plain email — whatever you think that prospect would respond to best. Even better: Write a post for your blog specifically tailored to appeal to your prospects, then send it to them.
6. Leave comments on key blogs. Another way to connect with well-paying blogs is to leave articulate comments on that blog. Become a regular participant and link to your own blog posts. You may get read, discovered and offered a paying gig.
7. Call on prospects and ask for the job. If the steps above haven’t gotten you asked to blog for pay, it’s time to get proactive. You might call editors and marketing managers on the phone and ask if they need a blogger, send postcards, or perhaps use InMail on LinkedIn (that last boasts an impressive 30% response rate). Experiment and see what works for you. In your pitch, be sure to mention specifics you observed about their Web site, and offer suggestions for how you could improve it with well-written, regular blog posts.
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